Brand: tanthauzo la ofotokozera dictionary

chiwerengero cha ntchito, katundu, malo, ndipo ngakhale anthu akhoza akudziwikanso monga zopangidwa. Kamvedwe ka anthu ambiri izi zikutanthauza kuti kugawana ndi makhalidwe ena ndi makhalidwe kuti awapangile kuzindikira ndi wosiyana ndi ena. Mawu akuti "mtundu" amagwiritsidwanso limanenedwa ngati chizindikiro ndi mndandanda wa mfundo ndi makhalidwe amene zogwirizana ogula. Chofunikira kwambiri pa mfundo za lolunjika makamaka pa iye. The mtundu kulibe thupi, ndiye amaonera mankhwala mu malingaliro a wogula. Chizindikiro ndi dzina la chifukwa mu maganizo a kuika otsiriza a makhalidwe abwino. Iwo amaonetsera izi kapena kuti mtundu. Kodi mawu amatanthauza malinga ndi kutsogolera otanthauzira ofotokozera? Taganizirani akamanena za chiphunzitso cha mwatsatanetsatane pa zifukwa zake.

"Brand" mu Dictionary wa SA Kuznetsova

Bukuli akuti "mtundu" monga chizindikiro, pa zomwe wogula angathe kupeza Mlengi wa zinthu zapadera. mawu amachokera kwa mtundu English. Translation - mtundu, mtundu dzina. Zimatanthauza osonyeza chachimuna.

Pali mfundo kuti mawu ali ku Scandinavia. Kuyambira masiku a Scandinavia icho chinali kugwiritsidwa ntchito kutanthauza "chikuni ziweto." Poyerekeza ndi chizindikiro malonda a mtundu wina (kutanthauza mawu zosiyana akutsimikiza) alibe kalembedwe anakhazikitsa ndi udindo umodzi malamulo. Komabe, mankhwala kutetezedwa ndi lamulo kapena dzina kampani (mfundo zake), limene limafotokoza chikumbumtima chikhalidwe cha misa mofanana.

"Brand" ndi yaikulu Modern Dictionary wa Russian Language (2012)

Mu kalata iyi pali matanthauzo awiri zoyambirira za mawu:

1. Chizindikiro kapena fano kwa chinthu / mwambo; chithunzi.
2. Brand mankhwala kapena mankhwala mu mawonekedwe a amasankha, lomwe lili ndi mbiri mkulu pakati ogula.

Tanthauzo la mawu akuti "mtundu" chifukwa ofotokozera dictionary limakupatsani kumvetsa a zosiyana likuvutika ofanana. A zotheka "chizindikiro" kukhala ndi tanthauzo la chizindikiro kapena mtengo ili lililonse buku la mankhwala wachotsedwa.

"Brand" mu dikishonare mawu a Wabwino Tirhana (2012)

Lingaliro la "mtundu" limanenedwa ngati chizindikiro, zotetezedwa kapena zizindikiro utumiki. Gwero la chiyambi - English mawu mtundu. Kumasulira kufunika kwake - manyazi. Pogwiritsa ntchito maganizo a kunayamba Egypt. Opanga kuika chizindikiro pa njerwa zotentha ndi iwo. Chamoto chinthu anali kuoneka mwa amakonda. Iye akutenga umunthu ndi umalimbana chithandizo chapadera cha ena. Lingaliro malamulo a "mtundu" (kodi mawu, zinaonekeratu mu nthawi imeneyo) anali anakonza England pa 1266. chifukwa ndi kuti malamulo chofunika ndi mkate decals pa malonda awo onse.

mtundu amagwiritsidwanso ntchito ndi cholinga malonda kulenga kufunika kwa katundu, komanso pantchito yawo yaluso ndipo mabuku.

"Brand" mu dikishonare a unyamata slang

Mfundo ya mawu ena osiyanasiyana pa mibadwe. Mwachitsanzo, mu dikishonare a unyamata slang "mtundu" amatanthauza ndi mfundo ziwiri:

1. Brand lalikulu wopanga (yemwenso amadziwika).
2. Company kapena mtundu.

Malinga deta pa etymology, mawu m'chilankhulo cha Russian anaitenga mu mochedwa 1990s ku England, wakhala wabweza kugwiritsa ntchito kwambiri, ndi mitundu yambiri ya mfundo malinga ndi nkhani yake. Wotchuka kwambiri ndi kuyanjana ndi mfundo "mtundu". Nthawi zambiri ndi zikutanthauza ntchito mawu akuti "mtundu". Tanthauzo la mawu Komabe, chikugwirizana ndi mfundo pang'ono kokha, umboni ndi otanthauzira deta.

"Brand" malinga ndi ofotokozera dikishonale ya chinenero cha Chirasha za m'ma XXI

Tanthauzo la mawu akuti "mtundu" wa ofotokozera Dictionary m'ma 21 limanenedwa ngati "chizindikiro". Nthawi zambiri ndi mankhwala apamwamba zidziwike ndi Mlengi.

chikumbumtima Public chimasiyanitsa mtundu monga mankhwala, kampani kapena mfundo kulemera okwana mtundu wawo. Iwo ali kapangidwe chimene chimasiyanitsa pa mumsikawo. Kalembedwe, ma CD, zithunzi, Logos ndi umisiri matumizidwe ophatikizika amawu, nyimbo ndi zithunzi ndi zigawo zikuluzikulu zofunika. Brand (kutanthauza mawu monga amasonyeza) analengedwa kusiyanitsa chilichonse mankhwala atsopano kwa ogula mmalo. Komanso pali malamulo bwino pamalo a mankhwala pa msika. Iwo kanamusiyanitsa monga mtundu unakhazikitsidwa. Njirazi ndi monga:

• makhalidwe;
• litsatidwe mwalamulo;
• memorability, chomasuka matchulidwe;
• imatsogoleredwa cholinga ndi khalidwe la katundu.

"Brand" mu dikishonare mawu achilendo

Popeza mawu anaitenga ku English, ndi bwino kuganizira mfundo zonse zotheka mu nzeru dictionary. Izi amapereka kumvetsetsa kokwanira kwambiri za chiphunzitso cha. Tanthauzo la mawu akuti "mtundu" mu dikishonare mawu achilendo akhoza kugawidwa mu masiku ndi chakale Mabaibulo. The choyamba - chikuni mtundu. Mu Old English akhoza kupezeka chachiwiri - moto. Zingapo za dictionary yopapatiza-cholinga lili mfundo zotsatirazi (akali zimadalira apambuyo): Brand, zosiyanasiyana, quality, mtundu, red-hot chitsulo, adzadziwire mgwirizano lakuti malonda, chizindikiro fakitare, kuwasindikiza mankhwala. The anawagwiritsa ali otsatirawa options kutengerapo: mtundu, kutentha, popachika Tags, kulengeza, kusiyira kukumbukira amaonekera, kudetsa, olemba, flagellate, kwambiri natsutsa ndi ena.

Mau ofanana ndi akonzedwa mawu

zingapo "mtundu" ndi maganizo ofanana matanthauzo tingaone. Mawu zikusonyeza kufanana ndi mtundu, dzina mtundu, kalasi, mtundu, quality, maganizo, dzina, kalasi.

Zotsatirazi khola limodzi ndi mawu akuti "mtundu" ndi ena ofanana: kutentha, mfundo mtundu, mtundu image, chilinganizo / mtundu mfundo mtundu kusanduka, rebranding, zosiyanasiyana mtundu mtundu pamalo. Taonani options ochepa pa nkhani ya ntchito.

zitsanzo:

Woikidwiratu wa mtundu analola kuti achitenge icho pa mndandanda wa mtengo kwambiri makampani monga ya chaka 2016.

Image ndi ntchito ya wotchuka chitsanzo Naomi Campbell akhoza yodziwika ndi lingaliro la mtunduwu.

Ndizovomereka tanthauzo la mawu akuti "mtundu", anafuulira ndi American Marketing Association. Kuphatikiza Zikhulupiriro za chizindikiro, kamangidwe, chizindikiro, akuti, dzina kusiyanitsa katundu wogulitsa wina ndi mzake, inakhala maziko a chizindikiritso. Palinso angapo matanthauzo ndi kutanthauzira za olemba odziwika m'munda wa malonda, koma wiritsani pansi ku mapeto kwa muyezo, koma mokwanira kufalitsidwa ndi kufotokoza akamanena mawu. Chinthu chidwi ndi kuti mtundu kale kukhala osangoti mankhwala kapena bungwe, ndi coherent dongosolo maganizo, ndalama zimene zinachitikira anthu ndi maganizo ake a mankhwala kapena utumiki.