Kodi chilolezo cha bizinesi ndi chiyani? Chigwirizano cha franchise. Malingaliro Amtundu wa Malonda

Chiwerengero chowonjezeka cha mau akunja akunja, mawu ndi mawu akufika pa moyo wathu wa tsiku ndi tsiku. Izi ndizochitika zachilengedwe, chifukwa ngati zaka zingapo zapitazo nthawi ina sinadziwike kwa wina aliyense, koma tsopano aliyense akumva, ndiye kuti ndizofunikira m'chaputalachi cha Chirasha ndipo amangotenga zokhazokha, zomangika ndi zovuta za chilankhulo. Zonsezi zikugwiritsidwa ntchito ponena za franchise - "mwayi" umene sitinawereke kale kuchokera ku Chifalansa, koma tsopano tikugwiritsira ntchito mwakhama. Ndipotu, zilankhulo zoterezi zimapezekanso pazinthu zamalonda, zomwe zimachitapo kanthu mwamsanga kusintha kwa msika ndipo zimangokakamizidwa ndi ntchito yake kuti zithandize anthu kukhala ndi chidwi.

Mau oyamba

Komabe, si makampani onse omwe amatsogoleredwa ndi malamulo awo omwe akuchita bizinesi ndi kumanga maulamuliro awo; kwa ena, n'zosavuta kutsata njira ya atsogoleri a intaneti omwe amapereka njira zothandizira kukonzekera. Mwa mawu osavuta, amangobwereketsa kampani ndi katundu wake ndi kubwereka kwa zovuta zonse za dongosolo. Chotsatira chake, kutsegula bizinesi nthawi zambiri kumakhala kosavuta kusiyana ndi kupikisana ndi aang'ono osewera. Ngati akadali ochepa okha omwe amagwiritsa ntchito njira zoterezi zogwirira ntchito zamalonda - olemera apamwamba kapena odziwa ntchito zamalonda omwe ali ndi luso lokonzekera makampani apadziko lonse, tsopano zonse ziri zosiyana, ndipo palibe amene adzadabwa ndi ntchito yachitsanzo. Chifukwa chake, kambiranani za chilolezo chiri mu bizinesi, chikuchitika kulikonse. Iwo amayerekezera zitsanzo zodziwika kwambiri za makampani opambana omwe apereka msika kukhala chitsanzo cha chikhalidwe kapena chikhalidwe chosiyanasiyana chochita ntchito, zomwe zakhala zofunikira kumadera onse a dziko lapansi.

Choyamba polojekitiyi

Chitsanzo chochititsa chidwi kwambiri, chomwe chimatchedwa woyambitsa wa franchising, ndi kampani "McDonald's". Kawirikawiri, mbiri yake ya kupambana ingachititse nsanje makampani ambiri, koma imakhalanso ndi nthawi yopindulitsa. Ndipotu, maukondewa sali otchuka kwa abale a McDonald, omwe adakhazikitsa chakudya choyamba chokhazikika, komanso Ray Crocus kwa munthu wamalonda wodzichepetsa yemwe kale anagulitsa zipangizo zopangira mkaka. Msonkhano wapadera umene unasintha moyo wa anthu onsewo sunayambe bwino chifukwa cha chinthu chapadera. Ray Crock anapita ku malo odyera kakang'ono ndipo anadabwa kwambiri ndi kutchuka kwa dongosolo lomwe linaperekedwa mmenemo - chakudya chokwera kwambiri komanso chotchipa, burgers okoma ndi zakumwa zofewa zinali chabe momwe ankafunira ndi anthu omwe alibe nthawi yamuyaya. Atatha kuyankhulana ndi abale a McDonald, mabizinesiyo adapempha kuti agulitse malingaliro awo ku United States of America ndipo adatsiriza mgwirizano woyamba wogulitsa ndalama. Ndalama za Ray Krok zinali zosakwanira kupititsa patsogolo vutoli, ndipo adaganiza zokhala yekha. Pambuyo pa chisokonezo ichi, zochitikazo zikufalikira mofulumira kwambiri. Tsopano ufumu wa McDonald uli ndi malo odyera oposa 30,000 ndipo ukupitirizabe kukula, ndipo wamalondayo ndi billionaire.

Deta ya ntchito

Zina mwazidziwitso za maofesi omwe amapezeka kumadera onse a dziko lapansi, komanso mzimayi wamalonda wa zaka 52 amene anasaina pangano lachilolezo ndi abale, omwe dzina lawo limatanthauzira zizindikiro za malesitilanti awa:

• Mu zaka makumi asanu ndi awiri mphambu zisanu ndi ziwiri za m'ma 1900, ku United States, nzika zinagwiritsa ntchito ndalama zokwana madola 6 biliyoni pachakudya pa McDonald's. Kumayambiriro kwa zaka makumi awiri mphambu zisanu ndi ziwiri, izi zidafika pamtundu waukulu - $ 110,000,000,000. Ziwerengerozi zikuposa ndalama zonse za mabuku, magazini, nyuzipepala, nyimbo, kanema, maphunziro, zosangalatsa, makompyuta ndi mapulogalamu pamodzi.
• Kutchuka kwa malo odyera kukufotokozedwa ndikuti iwo amatsogoleredwa ndi zikhalidwe za banja ndi maholide a ana omwe amamveka padziko lonse lapansi. Ndipotu, fano la Ronald McDonald ndi lodziwika bwino kwambiri kuti anthu okhawo omwe amadziwika kuti amatha kupikisana naye-Santa Claus ndi Santa Claus.
• Zosankha 90% zatsopano zomwe zimapezeka mwaufulu pamsika wa US zimaperekedwa ndi makina odziwika bwino. Mu "McDonald's" anagwira ntchito munthu aliyense wachisanu ndi chitatu.
• Mtengo wa kulengeza kayendedwe ka odyera akuyembekezeka pa mamiliyoni ndipo umakhala umodzi wa apamwamba kwambiri padziko lapansi.
• Tsopano mutsegule bizinesi kuti "McDonald's" isakhale yosavuta monga poyamba, koma ndi $ 300,000 pothandizira pang'ono, izi zingatheke.

Kodi Rei Crock anachita chiyani?

Wabizinesi sanakhazikitse chinthu china chatsopano kapena kusintha kwa mfundo yomwe ilipo yokhudzana ndi makasitomala ku chakudya chofulumira. Anangotengera dongosolo la kayendetsedwe kabwino kazamalonda ndi abale MacDonald ndipo adachita lendi kuti adzigulitsa kwa anthu ena. Maphikidwe onse a malo odyera, zomwe zikuphika, ntchito ya makasitomala ogwira ntchito, mfundo zophunzitsira antchito ndi zipangizo zofunikira zakhala zikuphunzitsidwa bwino ndikugwiritsidwa ntchito mosamala kwambiri m'mizinda, komwe zatsimikizirika kwambiri kuposa kale lonse.

Kuyerekeza ndi Subway

Kuti potsiriza mumvetsetse kuti chilolezo chiri mu bizinesi, ndi bwino kulingalira mfundo za momwe zikugwirira ntchito pa zitsanzo zenizeni. Tidzasankha oyandikana nawo pafupi ndi "McDonald's" - Subway. Iwo anabwera pafupi kwambiri ndi mphamvu ya bungwe loyambitsa chakudya chamakono.

Kufufuza

Pansi pake, Subway imayang'ananso ndi bizinesi yaing'ono - chiwongoladzanja cha malo odyerawa chikugulitsidwa pafupi ndi mayiko onse a dziko lapansi, ndipo pakali pano ali ndi malo oposa 34,000. Ngakhale "malonda" a "McDonald" omwewo ndi 33,000 okha ogulitsa. Zikuwoneka kuti kukhalapo kwakukulu kuyenera kutsogolera ku utsogoleri wa chuma, koma si. Malipiro a pachaka a McDonald's mwaposa kuposa kuchuluka kwa ndalama zamakampani ake ochita mpikisano pafupifupi maulendo 2.5.

Zitsanzo zenizeni

Tikayika mfundo zonse pa i, chifukwa funso lachilolezo ndi bizinesi, zimayambitsa zokhumudwitsa zambiri, makamaka pokhudzana ndi mfundo zake zogwirira ntchito zosiyanasiyana. Tiyeni tione mitundu yake yomwe imapezeka nthawi zambiri m'madera ena a bizinesi.

Mfundo zoyenera kutsegula bungwe loyendetsa galimoto

Bungwe ili liri ndi udindo wotsatsa zosangalatsa kwa wosuta wotsiriza. Ndiponsotu, chilolezo cha bungwe loyendera maulendo chimangokhala ndikugulitsa ndikuchita ntchito yapakatikati pakati pa ogwira ntchito ndi ogula, omwe kampaniyo imalandira chidwi chake. Ubwino woonekera kwambiri wa kugwirizanitsa bizinesi pakati pa mbali ziwiri mu bizinesi ndizoti woyambitsa kampaniyo amachepetsa zoopsa zomwe zingakhalepo. Pambuyo pake, bungwe limatsegulidwa pansi pa chizindikiro chodziwikiratu, chomwe chimadzilankhulira zokha ndipo, monga zilili, chilolezo choonjezera cha kampani yoyendayenda ndi chigamulo cha kusagwirizana kwake ndi kudalirika. Komabe, ngati pali chisankho - kodi bungwe loyendetsa maulendo oposa ndalama ndi liti, ndiye kuti muyenera kumvetsera zitsanzo izi:

• Kukula kwa zopereka za nthawi imodzi;
• Kupezeka kwa malipiro a mwezi uliwonse (malipiro);
• Kutchuka kwa bungwe;
• Malamulo a ntchito mu bizinesi ndi kupambana kwake;
• Ogwira ntchito;
• Chiwerengero cha ogwirizana a kampani;
• Kupezeka kwa chidziwitso kwa atsogoleri pakufikira kwaulere.

Makampani ambiri amakulolani kuti mupeze mafunso awa mu mawonekedwe a intaneti a tsamba lawo la kwawo kapena mutatha kumaliza mayankho a pa tsamba. Pambuyo pake oimira bungweli amacheza ndi maphwando okondweretsedwa ndikufotokozera zonse za mgwirizano.

Malonda ogulitsa ndi kugula chilolezo

Magalimoto okhala ndi injini zoyaka moto kapena mitundu ina ya zomera zimapezeka m'misewu ya mizinda nthawi zonse. Zaka zonsezi zakhala zikudutsa kale nthawiyi pamene galimotoyo imatengedwa kuti ndi yapamwamba - tsopano imangotanthauza kayendetsedwe konyamula. Izi zimatsimikizira kuti kulipo kwake ndi mwayi woyenda kuchokera ku Point A mpaka B, ndipo abwenzi ambiri okondwa sangathe kulingalira moyo wawo popanda bwenzi la "iron". Choncho, malo ogwira ntchito ndi malo ogwira ntchito akhala bizinesi yopindulitsa kwambiri, zomwe zimakhala zopanda pake. Ndiponsotu, zimapereka ndalama zokhazikika, ndipo phindu ndi chiyembekezo cha chitukukocho ndi zovuta kuthana nonse.

Zenizeni za ntchito zonyamula katundu

Muutumiki wa galimoto yopereka ngongole ingakhale yankho labwino kwambiri kwa iwo omwe amangoganizira malonda awo okha. Komabe, ndibwino kumvetsetsa kuti ndalama zoterezi ziyeneranso kuchitidwa mwanzeru. Pambuyo pake, kugulitsa katundu m'dera lino kumaphatikizapo mapepala osiyanasiyana - ma multi-or-mono-brand. Kusiyanitsa kwakukulu mwa iwo ndi izi: pamene mgwirizano woperekedwa kwa wojambula mmodzi amalola munthu kugwira ntchito ndi mtundu winawake wa makina ndikusunga amalonda mkati mwa mfundo zachiyanjano, malonda osiyana omwe amapanga opanga osiyana amachita ntchito zake mosiyana.

Mfundo zoyendetsera bizinesi

M'malo mwa megacities, kumene anthu amakonda galimoto yachiwiri, nthawi zambiri pali mitundu yofanana ya magalimoto. Choncho, ndalama zamalonda zam'tawuni zazing'ono zing'onozing'ono sizikhala zoyenera (ngakhale kuti zingakhale zosiyana, monga momwe zilili ku Far East, kumene magalimoto ambiri amachokera ku Land of the Sun), ngakhale m'magulu amodzi angathe kugwira ntchitoyi, Kumeneko magalimoto a wopanga mmodzi adzatumikiridwa (mwachitsanzo, "Ford", "Toyota", "Mercedes" ndi zina zotero). Kotero, mautumiki operekedwa adzakhala angwiro, ndipo kuyendayenda kwa makasitomala nthawi zonse kudzapereka malonda abwino kwambiri pa chitukuko chothandizira kapena chitsimikizo.

Kupewa ngozi

Ngati kuli kofunikira kupanga kampani ya inshuwalansi, ndiye kuti akatswiri sayenera kufotokozera kuti chilolezo chiri mu bizinesi kwa nthawi inayake ndi kufunikira kwake mu utumiki kumene kukopa kwa makasitomala kumangidwa pa kudalira. Ndiponsotu, pokonzekera kampani yanu yomwe idzachita zofuna kuteteza kapena kubweza zoopsa, ndikofunikira kudalira zochitika za ochita masewera oyenerera, chifukwa n'kosatheka kumanga dongosolo la madzi kapena ntchito kuyambira pachiyambi. Ndikofunika kulandira maluso ndi mfundo za ntchito za makampani akuluakulu omwe amagwiritsa ntchito inshuwalansi ya mabungwe alamulo ndi anthu pawokha. Pambuyo pa chiwongoladzanja cha katundu kapena milandu ina ngati choyenera chikubwezeredwa ndi bungwe kwa wothandizira ake mu ndalama zomwe zimaperekedwa ndi mgwirizano. Ndili kukula kwa ndalama zotero zomwe zimatsimikizira inshuwalansi deductible. Muzochitika zambiri, malipiro ake amachitika motere. Kubwezeredwa sikunalipidwa ngati mtengo wa kutayika sikudutsa ndalama zomwe zafotokozedwa mu mgwirizano. Komabe, chilolezochi chimagwirizana kuti ngati maphwando akuposa ndalama zowonongeka, ndalama zokhudzana ndi inshuwalansi zimapezeka ndipo kuwonongeka kumapindula mokwanira.

Ubwino ndi kuipa

Ngakhale kugwiritsidwa ntchito kwa matekinoloje opanga makonzedwe okonzeka bwino kumakhala ndi zinthu zambiri zabwino, ndibwino kuti tiyang'ane nkhaniyo mwatsatanetsatane, popeza mgwirizano wa malamulo umakhudza kwambiri kupambana kwa chitukukocho ndipo kungafunike kusintha. Choncho, musanayambe kulemba mapepala, ndikofunika:

• Kambiranani za ntchito yomwe ikubwera ndi olemba ntchito komanso othandizira omwe, omwe ali ndi luso lawo, angathe kupereka zifukwa zofunikira kapena malingaliro;
• Kupumula malamulo a mgwirizano ndi mikhalidwe yothetsera mikangano;
• Kuwonetsera m'mawu a mgwirizano pokonza zochitika ndi maphwando, zomwe zingathandize kuthetsa kusintha kwa malonda;
• Perekani zopereka zothandizira kubweza ndalama;
• Kuchotsa maudindo omwe amalimbikitsa kukambirana mndandanda pa zokambirana, zomwe ziri nkhani yapadera ndipo sizimapanga zitsanzo;
• Tchulani mfundo zazowonjezera mgwirizano;
• Lembani njira zoyenera kuchita pokhapokha ngati pali zovuta zamphamvu komanso zofunikira pa nthawi yobwezeretsa ntchito.

Ngati misonkhano ikuluikuluyi ikuwonetsedwa, zotsatira zabwino za bizinesi sizingakhalepo nthawi yaitali ndipo zidzakondweretsa makasitomala ndi eni eni, kuti adzalandire chitukuko cha bizinesi.