Ndi sitolo akamagwiritsa chachikulu chimene

M'nkhani ino tikambirana kodi akamagwiritsa sitolo, ndi momwe iwo amasiyana. Komanso, mudzaphunzila kodi kulunjika wa ogulitsira Russian.

The zikuchitika wa ritelo

malonda CIMODZI CIMODZI tsopano ayamba zofunika. Izo zikugwirizana njira yopanga, kugawa ndi mowa, kupanga zovuta umodzi. Trade lero lasintha kwambiri structural. Chiwerengero cha misika bungwe zokha utachepa kwambiri. Retailers akhala zazikulu ndi mpikisano pakati pawo itakula. Panopa malonda ritelo zolowa zimagwiritsa mabungwe malonda ndi amalonda munthu, amene amachita ntchito zawo mkati maukonde lokhazikika.

Masitolo kuchuluka mpikisano kupereka zonse katundu watsopano ndi ntchito. Pakali pano, zinthu msika yodziwika ndi kukhalapo kwa okhwima structuring. Komanso, pali sitolo akamagwiritsa latsopano. Kukula kwa malonda amakhala ndi kusintha kwakukulu mu njira chisamaliro ndi njira ya malonda. Pa nkhani imeneyi, "Soviet" gulu susonyeza uliri panopa.

i gulu

Retailers yoyenera kwambiri kugawana mitundu osati ndi mitundu, komanso ndi kukula. I gulu Pankhaniyi ali motere:

• osiyanasiyana;
• dera;
• mtengo;
• Fomu Malonda Services;
• mlengalenga;
• malo;
• chandamale gulu la ogula;
• Kukwezeleza.

Kuweta mtundu masitolo kuti kugulitsa chakudya

Mu Russia lero pali 5 akamagwiritsa lalikulu m'masitolo kuti amakhazikika mu zakudya:

• kugula "kunyumba";
• discounter;
• kugula-nyumba yosungiramo katundu;
• golosale;
• hypermarket.

Kuona mwachidule aliyense wa iwo.

hypermarket

Kodi mukudziwa kusiyana kwa hypermarket kwa sitolo ya? Ambiri sadziwa chimene pali kusiyana pakati pawo. Izi akamagwiritsa osiyanasiyana MASITOLO OGULITSA CIMODZI CIMODZI kukula ndi osiyanasiyana.

Hypermarket - m'sitolo, kukula kwa amene ali wamkulu kuposa kukula kwa sitolo ya. Malo si zosakwana 10 sq M.. m. Komanso, ndi osiyana golosale kukodzedwa osiyanasiyana mankhwala, zomwe ranges ku zinthu 40 150 zikwi.

Chimodzi kapena zingapo zazikulu dera magalimoto unakhazikitsidwa makasitomala. Ichi ndi chifukwa chakuti hypermarkets ogula zambiri amabwera ndi galimoto. M'masitolo awa, mosiyana akamagwiritsa zina, mukufuna kulabadira kwambiri ku mayiko kukhala alendo awo kwa nthawi yaitali. Mukuyenera kukhala ndi zimbudzi, ogulitsira chakudya, playgrounds ana m'madera mankhwala ma CD, zosangalatsa m'madera, etc.

Golosale ndi shopu "kunyumba"

Golosale m'dera - 2 mpaka 5 zikwi mamita sq.. m. mtundu Izi zikuphatikizapo chipinda, kupezeka kwa misewu mwayi, malo yabwino sitolo, m'mlengalenga momasuka, okongola mkati kapangidwe. Uthunthu - ndi zinthu 4 20 chikwi.

Hypermarkets ndi masitolo, malo ntchito mu zigawo ndalama ndi pakati pa msika. Poyerekeza ndi amagulako, ali zambiri demokalase. golosale ndalama ali m'magulu osiyana pamaziko a mtengo. Komanso akhoza wodzilemekeza ndi shopu "kunyumba" - mtundu watsopano. Iwo malo yabwino, amakhala ndi nthawi yaitali ntchito, atha owerengeka katundu tsiku ndi tsiku ogula.

yosungira sitolo

Yosungira sitolo zambiri lotseguka yogulitsa kampani kuti akhoza kugula wambiri katundu pa mitengo kwambiri kuchotsera kwa alimi kapena sapulaya ena. Komanso, iwo akhoza kukonza kampaniyo, ndilo wogulitsa chobalidwa. Panopa gawo la malonda yogulitsa yafupika chaka chilichonse. opanga ambiri akugwira ntchito mwachindunji ndi ogulitsa malonda. Shopu-nyumba yosungiramo katundu mu nkhani iyi, ndi zabwino "kusintha" siteji ya momwenso ntchitoyi ritelo.

Back mu m'ma 1960, mtundu uwu aumbike. Choyamba, makasitomala masitolo amenewa anali oimira mabizinesi ang'onoang'ono ndi sing'anga kuti ali ndi chidwi kugula zedi ka katundu pa mtengo wotsika. mtundu uwu limanenedwa ndi chimadalira ogula, osati malonda. Kumatanthauza kupereka kugula ndalama, kenako kasitomala achotsa katundu. Bokosibode kulola ndalama chotero kuwonjezera zolowa kumabweretsa shopu katundu, pamene kuchepetsa ndalama zikugwira ntchito.

discounters

Ponena za discounters ndi, tisaiwale kuti kukopa osati makasitomala yekha amene ali ndi ndalama zochepa. Ulendo ogula ndi pakati ndipo ngakhale olemera. Choncho, discounters ndi kusintha zosowa za makasitomala.

Monga mwina mukukumbukira, sitolo akamagwiritsa kuima mu kukula, osiyanasiyana, mtengo wa katundu ndi muyezo ena. Ponena discounter, ndipo malo awo ndi ku 500 1.5 sq. M. m. The osiyanasiyana katundu ndi yopapatiza ndithu, ndi ntchito zina palibe. Zilibe kupereka kapangidwe aliyense wa mkati, kupatulapo maukonde kapangidwe makampani ndi mauthenga ogula.

Masitolo amenewa zili m'madera zogona, popeza amaganiza kuti alendo simungakhoze kukhala mayendedwe anu. A ochepa masitolo kuchotsera, anaikira eni galimoto, ili pa mphambano ya njira yaikulu, makamaka mu mzinda.

Mwatsatanetsatane m'masitolo Russian

Latsopano sitolo akamagwiritsa tatchulazi, Chili ntchito njira zotsatirazi malonda ndi gulu malonda: ogula kudziletsa utumiki, pamaso pa malonda ambiri, Intaneti awo. Pa nthawi yomweyo, makampani Russian kuti ntchito mwa iwo, ndi zinthu zingapo zochititsa. Makampani kugwira ntchito mu mtundu hypermarket, zikugwirizana ambiri a iwo miyezo Western. Komabe, mfundo ya discounters Russian, amagulako, masitolo "kunyumba" ndi mfundo zawo. Iwo sizikugwirizana womulera kunja mfundo. Izi nkhawa makamaka mfundo mitengo.

Mwachitsanzo, makampani Western mtundu "kunyumba" anapereka mkulu chizindikiro pa katundu. Izi chifukwa chakuti masitolo awa ndi malo aakulu, amaonedwa kuti utumiki. Mtundu "kunyumba" anavomera mu Russia, ndi yosiyana. kulunjika ake imakhala chakuti mtengo mlingo wa sitolo imeneyi ikufanana ndi mphamvu kugula kwa anthu a chigawo kumene ali pamtunda.

Akamagwiritsa zovala masitolo

Market, m'sitolo, hema - matanthauzo a zimene angapereke iliyonse Russian. Akamagwiritsa yaing'ono zovala masitolo, anaikira wogula ndi ndalama pafupifupi kapena otsika komanso amadziwa kuti ife. Komabe, lero pali mawu yatsopano oimira mitundu ya malo malonda. Ife amati muganizila akamagwiritsa m'masitolo zovala, amene posachedwapa anaonekera mu dziko lathu.

zapamwamba

Zapamwamba - mawu ndi chiyambi French. Chotero anaitana yaing'ono shopu mwanaalirenji ndi katundu mafashoni. Zapamwamba - Plommer, amene amagulitsa zovala yekha ndi Chalk. osiyanasiyana zake monga zopangidwa angapo zovala, koma osati. Zapamwamba angakhalenso mfundo boma la kugulitsa nyumba wotchuka mafashoni. M'mawu ena, zingakhale Mipikisano mtundu ndi rekodi-mtundu.

Mawu amenewa ntchito makampani ano mafashoni amatchedwanso sitolo mtengo ndi yapamwamba zovala, amene amakhala ndi mkulu mlingo wa utumiki, zipinda yekha anazipanga, ndi assortment wa katundu Akumenya adzadziwire kampani ndipo ali chandamale yeniyeni omvera (amuna ndi akazi ndi ndalama pafupifupi ndi mkulu).

Chipinda Cowonetsera

Chipinda Cowonetsera - mawu latembenuzidwa kuchokera English amatanthauza "Chipinda Cowonetsera". Izi mtundu sitolo kumaphatikizapo kuwayika ndi Chipinda Cowonetsera imene zitsanzo za zopangidwa deta. Companies si anapatsa malonda awo mu showrooms zawo zimene maadiresi okha a ogulitsa ndi nkhani katundu. Pamene showrooms Makampani kugawira mankhwala, n'zotheka kuti kugula chochuluka.

Mu dziko lathu, ambiri a masitolo izi bungwe kugulitsa zitsanzo zovala, amene akuimira mu iwo. Komanso, iwo akhoza mwachindunji kubweretsa kwa nsapato kunja, zovala ndi Chalk amene kugulisa pa msika Russian. zinthu izi amagulitsa pa "malo wooneka", amene poyamba zosemphana ndi mtundu wa showrooms dziko.

Concept sitolo

Mu dziko lathu pang'onopang'ono kudutsa akamagwiritsa latsopano sitolo. Mmodzi ndiye amaganiza -kontsept. Mu English mawu amatanthauza "Mipikisano sitolo". ogulitsira awa si wotchuka kwambiri mu dziko lathu, koma Europe mfundo sitolo ubiquitous. Mawu akuti unachokera mu 1990s mochedwa. Izo zinali ndiye anatulukira njira yatsopano yokonza Mipikisano mtundu boutiques. The lingaliro lalikulu anali kupereka kwa alendo njira "moyo".

Anagulitsa mfundo sitolo zinthu nthawi zambiri osiyanasiyana ndithu, koma iwo amagwirizana ndi lingaliro (ganizo). sitolo Izi kulenga chikhalidwe wapadera ndi danga kuthandiza kubweretsa dziko kasitomala wina. The chakale mfundo sitolo akupereka zinthu zachilendo kwambiri ndi zochepa, koma iwo anapangidwa kuti ogula ndi milingo ndalama osiyana.

Masiku ano ndi anthu ambiri awa ndi akamagwiritsa ena sitolo. Russia pang'onopang'ono assimilates zinachitikira mayiko a azungu, malonda amene adakali bwino ndi bungwe kuposa dziko lathu. kugula okhonda akamagwiritsa, mitundu ndi masitayilo amene lero angapezeke mu Soviet Union, nthawi zonse ikusintha. Mwina, iwo amayembekezera kusintha okhala tsogolo la dziko lathu.