Ogula anthu - njira kuti akuchitirana nkhanza za

anthu ambiri anzeru ndi asayansi chikhalidwe zaka mazana makumi awiri anayesa ndi kufotokoza mlingo wa chitukuko choposa pa chuma bwino kwambiri mu dziko. Iye ankatchedwa ndipo anayamba mafakitale ndi anthu positi-mafakitale, timakhulupirira kuti zokhudza zonse kukonzanso kwa chuma ndi chilengedwe cha chuma udzabweretsa madalitso kwa anthu. Koma yovuta kwambiri ndipo nthawi yomweyo pofotokoza molondola kampani akufuna mu 1970 ku France nzeru zapamwamba-postmodernist, Chaanthu ndi maphunziro chikhalidwe Zhan Bodriyyar. "Kugula Society" - kuyambira mawuwa mwamphamvu mizu mu chinenero chathu, anatembenuka mu chinachake chonga Simungachite a. Komabe, ngakhale ndi 70 ntchentche nthawi yokwanira yadutsa, ndipo kutsutsa nditaona wa aluntha izi sanataye aliyense wa tanthauzo lake kapena kufunika kwake.

Pa nthawiyo nzeru zapamwamba wotchuka anabwera kuchokera TV Wachiwiri-Marxist, ndi kumlingo linavomereza mawunikidwe ndi kudzudzula njira wamoyo ogwera Marx. Tikhoza kunena kuti bukhu lake ndi "ogula anthu" ndi mtundu wa "Capital" zaka mazana makumi awiri, koma lidalembedwa ndi paradigmate osiyana. Wafilosofi sanaganizire kwambiri maziko a mgwirizano ndi anthu onse maka- ngati zimakhudza moyo watsiku ndi tsiku wa anthu ndi moyo. Ndipotu, ngati pa nthawi ya Marx tsiku ndi tsiku miyoyo ya anthu amadalira chuma kudzera asapita chikhalidwe, koma tsopano wakhala amadalira luso, TV ndi owongolera ena misa, amene kudutsa mu miyoyo yathu ndipo amalamulira izo. Ndipotu, kusintha ndi kumwa njira ya kupulumuka mu dehumanization kumabweretsa ndi akapatulira m'buku lake Baudrillard.

Ogula anthu - khalidwe la dziko latsopano kumene maubwenzi anu onse akusiya tanthauzo, kukhala chiwembu mwambo, m'pamene tanthauzo la udindo masanjidwe kapena n'kuyamba kufooka mpikisano. Izi "wolimba dziko latsopano" pafupifupi anawononga akale, kumwa chikhalidwe pamene anthu anagula katundu aliyense chifukwa iwo ayenera, chifukwa iwo zosowa zawo. Iwo kusanthula chosiyana, "chosaiwalika" mowa pamene katundu tidagulidwa chifukwa yapamwamba, chifukwa anthu afalitse, chifukwa ndi zachilendo. Choncho, chinthu watha tanthauzo lake, ustarevaya pamaso ugule wake chifukwa malonda yomweyo kupereka latsopano, chinthu kwambiri yapamwamba.

Komanso, ogula anthu zimaphwanya ndi matanthauzo ndiponso mgwirizano pakati pa anthu, chifukwa zimapangitsa ndondomeko kugula zachinyengo. Mowa amakhala kachidindo malamulo kulankhulana, chifukwa anthu osati amakonda kulankhula za kugula latsopano, komanso kuti asa- mzake mwayi kugula ichi kapena kuti chinthu. Mtundu uwu wa masewera sayendera zenizeni lachibadwa, koma iye yekha. Zinthu awachitira anthu, pakuti Mzimuyo osati mayiko ndi chitonthozo, komanso kutchuka, ndi okhudzidwa mu bwalo wankhanza kulengeza ufulu wosankha ndi chigonjetso payekha.

Ogula anthu osati kuti anaika mwamuna ndi kumverera wake pa chifundo cha zinthu, ndi zinthu zochepa mlingo wa zilembo zopanda tanthauzo lenileni (simulacra), komanso osandulika luso mu item chofunika ndi simulacrum. Kufunafuna choonadi kuimirira zikhulupiliro kuti ndi osavuta kudya, mabuku aakulu ndi luso ali kuimirira zosangalatsa Mitundu. Kupotoza Mitundu amenewa anakhala kufala lamba wa asilikali mphamvu ndi mfundo zawo. Ndipotu, chikhalidwe anthu komanso kuvala conveyor, izo amapangidwa kuchokera M'manja, ndi chimadaliranso okwanira ndi akumufuna. Anthu anazolowera kudya zizindikiro zina ndipo anasiya kutenga chinachake kwenikweni choyambirira ndi munthu.

Wafilosofi amazitsutsa ogula anthu komanso mfundo yakuti si maonekedwe likutanthauza zambiri ndi ofanana. chimangidwe n'kuzitentha simulacra osati kupereka munthu chidaliro aliyense M'malo mwake, nthawi zonse ali pa mpikisano zambiri zopangidwa latsopano ndi zotetezedwa, ndiponso akuopa kuti sindikhala ndi nthawi ndipo sangathe kugula simulacrum wina yapamwamba. The ulamuliro wa zizindikiro, simulacra kumabweretsa lochitira, chifukwa munthu amene sangathe kupeza zizindikiro zonse zatsopano cha kutchuka, ndi anaponyedwa kunja kwa bwalo ubale, kulima bwino woluza a. Ngakhale kuti bukhu ili linalembedwa zaka zambiri zapitazo, izo zikusonyeza kuti Zhan Bodriyyar kuloseredwa kwenikweni mumaganiza waukulu masiku ano anthu ambiri.