Robert Cialdini, "Psychology pamudzipo": zoyamba

Masiku ano, anthu ambiri kapolo wa chinyengo, kapena kungoti anthu amene akuyesetsa kuzigulitsa mankhwala kapena utumiki. Khalidwe msika wa lero uli kukakamiza ogulitsa kugwiritsa ntchito zida zosiyanasiyana ndi zidule maganizo kukopa ogula angathe.

mpheto zonse izi, kapena yokopa. Anthu ena amagwiritsa ntchito luso zolinga kufunika, pamene ena, m'malo mwake, kuti athe poyera amangomvera. Pofuna kuti kugula chinachake chimene iwo ndi lalikulu safuna.

Robert Cialdini, "Psychology pamudzipo"

Pulofesa Robert Cialdini ananyamuka kudziwa chifukwa chake munthu atengeke mphamvu, ndi mmene anthu ena akhoza kusamalira zinthu zosiyanasiyana. maphunziro ake inatenga zaka zingapo, ndi chifukwa, anapeza kuti munthu angandiuze aliyense wa chilichonse, ndipo pogwiritsa ntchito njira zazikulu zisanu kuti ali oyenera nthawi zosiyanasiyana. Pa dzanja, podziwa ndale za manipulators, mukhoza kupewa yaikulu psyche awo.

Chifukwa cha zimenezo, bukhu linali kuzipenya olembedwa. Robert Cialdini, "Psychology pamudzipo" - ndi chida chofunika kwambiri kwa anthu omwe samafuna kuti titsatire kuchonderera kwawo fraudsters kufunafuna kugulitsa mankhwala pa mtengo lowoneka. "Psychology pamudzipo" imatengedwa zabwino maphunziro chida kasamalidwe ndi Social Psychology. Bukuli tinalisindikizanso kanayi, makope ake kuposa magazini hafu miliyoni.

Mu pepala ili, pamodzi kalembedwe ndi mosavuta ambiri chakudya zakuthupi. Koma bukuli lalikulu ntchito ya sayansi, amene anapanga kusanthula njira kuganiza zambiri kuloŵerera komanso kupanga zisankho.

Robert Cialdini, "Psychology pamudzipo": Mabaibulo malonda ndi maphunziro

Baibulo loyambirira la bukuli anafuna kuti owerenga ambiri. Pachifukwa ichi, pulofesa anayesa kuti ntchito zawo mosavuta maganizo. Version anafuna kuti magulu ophunzira, komanso olembedwa ndi kalembedwe zosavuta, koma wodzilemekeza ndi umboni, maganizo ndi malangizo potengera zotsatira za kafukufuku maganizo. bukhulo lomwe linalembedwa ndi Robert Cialdini, "Psychology pamudzipo", ndemanga ya aphunzitsi ndi ophunzira analandira zabwino zokha. Izi si magazini ina ya minda wotchuka wa zamaganizo, ndi lalikulu ntchito sayansi.

Maphunziro Version zingakhale zothandiza kuchita, pamene kuwerenga buku kumafunika anthu amasangalala. Izi kamodzinso, chikutsimikizira kuti deta sayansi silingakhoze kuperekedwa mu njira yakuti zingatanthauze zosavuta kupukusa, zothandiza ndi zogwirizana. Chidachitika ndi Robert Cialdini. "Psychology cha mphamvu" ndi buku - kothandiza ndiponso yomveka.

Zoyamba za chikoka

1. Mfundo mosiyana. Agwiritsidwa ntchito kulankhulana ndi ndi ntchito zina mitundu nzeru. chinachake chodabwitsa kapena chinthu amaona mosiyana malinga chomwe chikanati funsani iye. Mwachitsanzo, mukhoza choyamba kugulitsa chinachake mtengo kwambiri, ndipo kenako kupereka kutsegula mankhwala aulere, koma mmodzi ndi mmodzi. Zochitikazo ndizo litero.
2. Mfundo kuwombola mangawawo. Kuyamikira akatswiri kuganizira wapadera dziphunzitsiranso limagwirira anthu a anthu. Koma si nthawi zonse, zotsatira zake zidzakhalabe positive. Monga akuti Robert Cialdini, kuwerenga maganizo a chikoka cha mtundu uwu zingachititse kuti kuuzana wosiyana. Choncho, kukondela ayenera kukhala laling'ono, ndiyeno iwo tiyenera kukhala ndi kutsatsa kwa onse ndipo unayamba.
3. Mfundo "kukana-mthunzi." strategy imeneyi imaphatikizapo analoleza kuti kenako ceded kwa ife. Mu chiwembu izi woyamba awiri mfundo ophatikizana: kugawana ndi Mosiyana.
4. Mfundo kudzipereka komanso kugwirizana. Akatswiri ena amakhulupirira kuti zolinga zikuluzikulu za makhalidwe a anthu ndi mtima wofuna kukhala okhazikika. Choncho, tiyenera kutamanda khalidwe la anthu ena, ngati tifuna kuti ife awo anasonyeza. Pachifukwa ichi, antchito akufunsidwa kuti zolinga payekha.
5. Mfundo ya mwambo. limagwirira Zimenezi zimaphatikizapo mayesero kugwirizanitsa anthu amene anapambana mwambo. Anthu amenewa salinso amalemekeza anthu ao mu dziko kapena chifukwa chofala. Pa nthawi yomweyo n'kofunika kuti kusankha unali wopanda mayesero alionse. Kuopseza ziphuphu, chidwi Pankhaniyi chabe choletsa.
6. Mfundo "kuponya otsika-mpira" kapena "phazi pakhomo." Kumvetsa mmene njira imeneyi angapereke chitsanzo. Mu China, akaidi American a nkhondo anakakamizika kulemba mawu mfundo za demokalase ndi opanda ungwiro. Choncho, iwo anagwada pamaso pa pulayimale co-opareshoni, kenako inakula mwa woukira boma. Cholinga chachikulu - kutsimikizira kugula china chilichonse, kuti mudziwe kufalikira.